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Trusted by 50+ Brands
Gatorade Swole Panda Vue Swiss Outdoor Nation Neuro Mikuta Alkaline Herb Shop Happy Chef Carrie Atelier Sleepgram Gatorade Swole Panda Vue Swiss Outdoor Nation Neuro Mikuta Alkaline Herb Shop Happy Chef Carrie Atelier Sleepgram

Google Ads Meta Ads YouTube Ads

Helping established DTC eCommerce brands get new customers and scale profitably

Most agencies optimize for retargeting ROAS. We focus on driving incremental revenue — turning Google into a top-of-funnel engine that feeds your entire growth machine.

Campaign Strategy

We combine Google Ads, Meta Ads and YouTube Ads to reach new customers, move them through the funnel, and scale profitably — not just chase retargeting ROAS.

Performance Optimization

We test, refine, and scale what works — ensuring every dollar spent drives measurable growth and sustainable ROAS.

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Analytics & Reporting

You get transparent reporting with insights that go beyond numbers — so you know exactly what's driving performance and where to double down.


Real numbers from real brands

50+
Brands Helped
5.7x
Average ROAS
$30M+
Ad Spend Managed
Gatorade Outdoor Nation Mikuta Neuro Swole Panda Alkaline Herb Shop V Vue Swiss Happy Chef Carrie Atelier Go Flower Inspereza Sleepgram Sortjoy Gatorade Outdoor Nation Mikuta Neuro Swole Panda Alkaline Herb Shop V Vue Swiss Happy Chef Carrie Atelier Go Flower Inspereza Sleepgram Sortjoy

Don't just take our word for it


Deep dives into client results

Swole Panda — Sustainable Fashion

12x Monthly Revenue Growth in 6 Months with Google Ads

1,162%
Revenue Growth
9.69x
Peak ROAS
7
Markets Expanded

Overview

Started June 2025, Swole Panda is a UK-based sustainable accessories brand. Our focus was new customer acquisition through non-brand campaigns — scaling spend while maintaining strong ROAS across multiple international markets.

Overall Performance

Total Ad Spend
£87,672
Total Revenue
£659,706
Overall ROAS
7.53x

Monthly Growth

MonthAd SpendRevenueROAS
June£3,799£20,0965.29x
July£4,093£15,1213.69x
August£4,151£26,1166.29x
September£8,028£62,5967.80x
October£15,223£104,2916.85x
November£29,401£237,6858.08x
December£26,188£253,6769.69x

Performance Charts

Swole Panda Revenue Growth Swole Panda ROAS Trend

Account Structure

CampaignBudgetCostROAS
P9 | PMax | NB | Catch All | UK£90/day£42,8217.17x
P9 | Search | Brand | UK£30/day£13,49118.18x
P9 | PMAX | Non-Brand | EU£180/day£8,2562.55x
P9 | Shopping | US£20/day£7,5413.65x
P9 | Search | NB | UK£20/day£6,9125.67x
P9 | Shopping | IE£75/day£3,9342.84x

Market Expansion

CountryRevenueCostROAS
United Kingdom£598,038£64,7629.23x
United States£28,531£8,5203.35x
Ireland£26,749£5,6634.72x
Italy£11,274£1,5097.47x
Germany£9,448£1,2447.60x
France£5,967£8866.74x
Netherlands£6,265£8317.54x

Merchant Center Feed Optimisation

Sale Status
on sale, no sale
Product Category
mystery box, sock gift box, beanie
Price Tier
luxury: £50+, mid-range: £20-50
Seasonal
christmas gift box
Stock Status
in stock - on sale, in stock - regular

Quality Score

★ Exceptional

Results Summary

  • £253.7k new customer revenue in December
  • 9.69x ROAS at peak performance
  • Exceptional quality score maintained
  • Expanded to 7 international markets
  • Ad spend scaled: £3.8k to £26.2k (+589%)
  • ROAS improved: 5.29x to 9.69x (+83%)
  • Revenue growth: £20.1k to £253.7k (+1,162%)
  • Custom feed labelling implemented
Outdoor Gear Brand — Hiking & Camping

$190k New Customer Revenue with 78% ROAS Improvement

$190K
Non-Brand Revenue
+78%
ROAS Improvement
3.73x
Peak ROAS

Overview

Started August 2025. A US-based hiking and camping brand. Focus: new customer acquisition by restructuring an account that was segmented by device instead of intent, with brand terms not properly separated.

Overall Performance

Non-Brand Ad Spend
$66,998
Non-Brand Revenue
$190,417
Non-Brand ROAS
2.84x

Product Performance Segmentation

TierDescriptionStrategy
Best SellersProven winners with consistent salesAggressive scaling, higher budgets
High PotentialStrong indicators, room to growTesting & optimisation focus
Steady PerformersReliable but not scalableMaintain efficiency
UnderperformersLow returns, limited potentialMinimal budget, monitor for changes

Campaign Performance

CampaignCostImpr. ShareROAS
PMax | Best Sellers | US #1$17,87336.38%2.95x
Search | Brand | US$14,08093.19%3.60x
PMax | High Potential | US #2$13,66740.24%4.14x
Shopping | Steady Performers | US #3$11,94329.53%2.54x
Shopping | Underperformers | US #4$1,48430.79%2.21x
Shopping | Brand | US$92219.39%8.93x

Monthly Growth

MonthAd SpendRevenueROAS
August$15,937$33,4762.10x
September$14,040$35,7992.55x
October$12,161$31,2462.57x
November$12,179$42,5653.50x
December$12,682$47,3303.73x

Performance Charts

Outdoor Gear ROAS Trend Outdoor Gear Revenue

Brand vs Non-Brand

ChannelAd SpendRevenueROAS
Non-Brand$66,998$190,4172.84x
Brand$17,233$68,4463.97x

Quality Score

★ Exceptional

Results Summary

  • $190k new customer revenue generated
  • 2.84x ROAS on non-brand campaigns
  • Exceptional quality score maintained
  • Clear brand vs non-brand separation
  • ROAS improved: 2.10x to 3.73x (+78%)
  • Revenue growth: +41% ($33K to $47K/mo)
  • Ad spend optimised by 20% while improving returns
  • Product performance tiering implemented
Sports Activewear Brand — Multi-Market

From 2.46x to 8.14x ROAS: SEK 5.1M Revenue in 5 Months

SEK 5.1M
Total Revenue
+231%
ROAS Improvement
8.14x
Peak ROAS

Overview

Started August 2025. A Scandinavian sports activewear brand. The account was heavily reliant on PMax with sub-2x ROAS. We restructured everything from the ground up — channel segmentation, feed optimisation, and multi-market expansion.

The Challenge

  • Each main market relied on a single PMax campaign with no channel segmentation
  • Adjusting bid strategy targets alone was not improving performance
  • No clear separation between brand and non-brand traffic
  • Persistent Merchant Center issues with products getting disapproved due to currency mismatches

Overall Performance

Total Ad Spend
SEK 982,731
Total Revenue
SEK 5,103,902
Overall ROAS
5.19x

Our Approach: Channel Segmentation

ChannelStrategy
ShoppingDedicated campaigns for product-level control and scaling
PMax RetargetingFocused remarketing to warm audiences
Search BrandCapture high-intent brand traffic efficiently
Demand GenTop-of-funnel awareness and prospecting

Monthly Growth

MonthAd SpendRevenueROAS
AugustSEK 166,150SEK 408,0732.46x
SeptemberSEK 149,312SEK 503,7493.37x
OctoberSEK 155,975SEK 591,8123.79x
NovemberSEK 217,070SEK 1,206,6515.56x
DecemberSEK 294,225SEK 2,393,6188.14x

Shopping Campaign Performance

MonthAd SpendRevenueROAS
AugustSEK 70,282SEK 84,0571.20x
SeptemberSEK 78,674SEK 139,2411.77x
OctoberSEK 83,979SEK 152,9481.82x
NovemberSEK 106,682SEK 255,0762.39x
DecemberSEK 86,271SEK 410,5984.76x

PMax Campaign Performance

MonthAd SpendRevenueROAS
AugustSEK 57,092SEK 133,5402.34x
SeptemberSEK 58,783SEK 199,1003.39x
OctoberSEK 62,329SEK 224,8243.61x
NovemberSEK 92,941SEK 492,2955.30x
DecemberSEK 162,713SEK 1,048,4096.44x

Merchant Center Feed Optimisation

Multi-currency feeds set up for international markets:

USD Feed
United States
EUR Feed
Netherlands, Germany, Belgium
AED Feed
UAE
AUD Feed
Australia

Merchant Center Before & After

MetricBeforeAfter
Store QualityIssues DetectedExceptional
Product DisapprovalsFrequent (daily)Zero
Feed HealthLimited visibilityFull approval

Quality Score

★ Exceptional

Results Summary

  • SEK 5.1M total revenue generated in 5 months
  • 231% ROAS improvement (2.46x to 8.14x)
  • Exceptional quality score across all markets
  • Zero product disapprovals (down from daily issues)
  • Shopping ROAS: 1.20x to 4.76x (+297%)
  • PMax ROAS: 2.34x to 6.44x (+175%)
  • Revenue growth: +487% (SEK 408K to SEK 2.4M)
  • Multi-market feed setup (US, EU, AE, AU)

The team behind Peak 9

Kristaps Beltins

Kristaps Beltins

Founder & CEO

A growth marketer with 9 years in eCommerce. He has worked with 50+ DTC brands, contributed to top performance agencies across the US and EU, and scaled his own eCommerce store to six-figure months. Today, he leads Peak 9 with one focus — helping eCommerce brands acquire new customers and scale profitably through Google Ads. After work, you'll usually find him traveling or out in nature — hiking, camping, and exploring the outdoors (once the work is done, of course).

LinkedIn
Gabriel Necchi

Gabriel Necchi

Partner & Head of Google Ads

A Paid Media Strategist with deep roots in the Google ecosystem. Gabriel's background ranges from working at Google Ads itself to building performance teams from scratch. He specializes in complex e-commerce funnels, helping brands solve attribution puzzles to drive new customer acquisition. At Peak 9, he oversees the holistic strategy and team execution, ensuring complete transparency and data-backed results for every client. He's also a big animal person — expect to see cats and dogs roaming around in the background on calls.

LinkedIn

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